Nick's Diner Proposed Rebrand (2021)
Ideation + Process
This was a proposed rebranding for a local greek/american food diner in Arizona that I regularly go to but doesn't have a strong brand identity. At the 2022 ADDY awards in Phoenix, the branding guide I created for this rebrand won a bronze award in the category of Elements of Advertising Logo Design.
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/6f7f7885-3946-49c3-9917-046a4b9a5845_rw_1920.jpg?h=fe04d8bc08cf69738b99993d26fd2c84)
Process + Experimentation
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/0f5c7c6e-bf9a-4880-91d7-3a7164d7c4ae_rw_1920.jpg?h=815422579b93ae4f738b3f95657e083d)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/d57dfbf4-7a87-4e89-9b30-cd591542a515_rw_1920.jpg?h=d05dfbd9fe8c68bed405e4bf4857d74c)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/85079104-9bfa-485d-8f64-1ec8fda2bfc6_rw_1920.jpg?h=de13587561943eeeafbc731d659d1b08)
Final Logo
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/92f9f0c3-dfb8-412f-a5d7-05ff061ee2d8_rw_3840.jpg?h=07b44bccc07e60b00c02f611a46d67f2)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/49c01a19-1aa8-4476-be75-69112d450d76_rw_3840.jpg?h=b34153e1c8287811d1a30eaef333b5d0)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/0afd6d72-1d3c-41db-9759-e30308eaef92_rw_3840.jpg?h=aa63d9c1191a61e5d7af4b73ba0f57ef)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/038868e9-a12c-4d8e-a028-c1b8d4c2681d_rw_3840.jpg?h=eb55f6624381fac5dc0bf55f627eaeaa)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/e6a29d8a-b271-423a-be43-6c0f0be3acb2_rw_3840.jpg?h=94993b82e7c3136e7f321042267bbc62)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/94bc188e-771c-4833-bbe3-fb1ef8899099_rw_3840.jpg?h=8c9384387bbd42d76e637cf570a4cd52)
Brand Guidelines
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/b65a9cdd-4951-45ad-9c37-82d19f3f9500_rw_1920.jpg?h=0cf591d5de2936d144c6194d3357d352)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/79f19d1a-c108-4102-a142-116615540b03_rw_1920.jpg?h=a90d54f8ad798f561ae6bb20f17d27b4)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/f2f2a461-89df-4224-8619-21b889a42d15_rw_1920.jpg?h=61090e9b6bc0472e27a0e980f9b915a0)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/6b47c7da-bc6e-463b-a3bf-a596e94eb391_rw_1920.jpg?h=d913f22fe5f00544a8b367635ca54fcf)
Final Mockups
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/b3f7b282-97ed-45e6-b3b0-24db871e4bd5_rw_1920.jpg?h=d53171e115035e6ab158b7ef9eaa5229)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/fd27ccce-251f-4624-9c5c-0b2a157e53b9_rw_1920.jpg?h=431900177115348c32add3d571455a42)
![](https://cdn.myportfolio.com/a710d5b3-fbf5-4e3e-9cf5-f84426049315/c9f82fd2-7893-41bc-b868-d2943cae8f3a_rw_3840.jpg?h=abaa1dcaef15a0b7137303d47855461c)